Insights & Musings

German - American
Sebastian's Musings Sebastian Sauerborn Sebastian's Musings Sebastian Sauerborn

German - American

I’m just about to go to the US Embassy in Dublin. It’s a grand affair and I’m looking forward to it. It’s about the continuing story of the Irish and America - more a love affair than story.America, today’s America, was built on European immigration. Some of that immigration has been celebrated, nowhere more so than with the story of Irish emigration there. Today there are now nearly 35 million Americans who report having Irish heritage. That’s around seven times the population of Ireland today. Everyone has heard of Ireland’s contribution but did you know it is not the largest immigrant group in the Unites States.

Read More
Taxes R US
Sebastian's Musings Sebastian Sauerborn Sebastian's Musings Sebastian Sauerborn

Taxes R US

Taxes are the enemy. Right? It’s not what you make in business but what you keep. I think you’ll agree with that.So some interesting research has just come to light about taxes in the United States.

Read More
Making Movies
Sebastian's Musings Sebastian Sauerborn Sebastian's Musings Sebastian Sauerborn

Making Movies

I’ve been filming in London for a few days - both on location on the streets and restaurants of Fitzrovia and then in a television studio in Westminster.I like filming. It’s not just fun doing it but it is also clearly a collaborative arrangement. I like that.

Read More
I’m Looking You Right in the Eye
Sebastian's Musings Sebastian Sauerborn Sebastian's Musings Sebastian Sauerborn

I’m Looking You Right in the Eye

Call me old- fashioned but I like to do business face-to-face, one-to-one, with a real live person – and when I say one-to-one that means a preference away from a computer screen.Today’s technology has changed the way we do just about everything in business. I get that. I know also that that change includes how we interact with our fellow human beings – be they customers, clients or even rivals.

Read More
Cowboy Songs in the Key of Life
Sebastian's Musings Sebastian Sauerborn Sebastian's Musings Sebastian Sauerborn

Cowboy Songs in the Key of Life

Take the Interstate 35 and head north out of Austin.Best do it early in the morning. Just drive; just keep driving …About five hours later you’ll hit Grayson County. Make for Lake Ray Roberts; then you’ll find it by the shore. It’s not much of a place when you get there. It never really was.

Read More
Fertile
Sebastian's Musings Sebastian Sauerborn Sebastian's Musings Sebastian Sauerborn

Fertile

The thing that surprises many when they leave Austin airport is how green the land is all around.Europeans think that Texas is a desert. Something propagated endlessly by Western films - ghost towns with the tumbleweed drifting across a forlorn town square is the image most conjured up on celluloid.

Read More
Small Towns, Big Country
Sebastian's Musings Sebastian Sauerborn Sebastian's Musings Sebastian Sauerborn

Small Towns, Big Country

Texas is is the second largest state in the Union - Alaska is bigger but with a population of just over 700,000. Texas has over 28 million people within its borders and that number, like the Lone Star economy, is growing fast. Take Austin, for example, they tell me that 150 people a day are moving there from other parts of the States.

Read More
It’s called America
Sebastian's Musings Sebastian Sauerborn Sebastian's Musings Sebastian Sauerborn

It’s called America

Name me another place on the planet that is so business-friendly, or as rich. Or a place that values those who try and fail, and try again, try harder, and then succeed. You see the men and women who built what became known as the United States, they too came from the Old World with a dream.

Read More