Insights & Musings
Ignore Social Media at Your Peril – Even in Scotland
I’m in Scotland and have been learning about a funny but telling incident on social media involving a lowly Scottish football club.It all started on a cold, blustery Saturday last March when the internet was set alight with the name of one football club: Berwick Rangers.A tweet about the club had gone viral. “Ugly scenes in the dugout as Cowdenbeath’s manager has just told [Berwick manager] Johnny Harvey to ‘take his face for a sh*te’ #BRFC.”This was put out on the official Berwick Rangers tweet.