Insights & Musings

How Not to Market a Brand
Sebastian's Musings Sebastian Sauerborn Sebastian's Musings Sebastian Sauerborn

How Not to Market a Brand

It’s election time in the United Kingdom.This is the third general election in four years – 2015, 2017, 2019. There have been European elections – 2014 & 2019. In addition, in 2016, there have been elections to the Scottish Parliament and Welsh Assembly. Plus a plethora of local elections and the odd by-election. And during this period two divisive referenda: one on Scottish independence in 2014 and the other on the UK’s continued membership of the European Union in 2016.It almost seems like the UK enjoys voting! The fact is I have met no one who is looking forward to this election. This is in large part down to the at times lackluster and then at other times bitter campaigns fought by all the parties.

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