Another new podcast series from Mount Bonnell

Good news!

Mount Bonnell Media have just been commissioned for a new podcast series.

That’s right another podcast series will be underway early next year, adding to the already existing roster of exciting and innovative media product currently being produced by Mount Bonnell across many different platforms.

How to Succeed in Business Without Selling Your Soul is a podcast series exploring business ethics today in an entertaining, anecdotal and enlightening way. It is proposed as a Mt. Bonnell Media production in conjunction with the alumni network of the IESE Business School.

IESE is the graduate business school of the University of Navarra. It was founded in 1958 in Barcelona and that is where today its main campus is located. In 1963 IESE (“Instituto de Estudios Superiores de la Empresa”) formed an alliance with Harvard Business School (HBS) and launched the first two-year MBA program in Europe. As of 2019 IESE has campuses in Barcelona, Madrid, Munich, New York and São Paulo.

The Financial Times ranked IESE No.1 for its Executive Education Programme in 2015, 2016, 2017, 2018, and 2019.

In 2018 The Economist ranked IESE’s MBA programme the best in Europe. The previous year Bloomberg Business Week had ranked that same programme the best in the world.

IESE defines entrepreneurship as the ability to craft, develop and grow new opportunities, via startup projects, as well as within already existing firms. The value of an entrepreneurial mind-set is much valued and there is awareness that entrepreneurship needs more than just academic knowledge to flourish. IESE helps bring together successful and aspiring entrepreneurs, investors, and other business leaders to provide the advice, networks, funding and research necessary to bring those entrepreneurial dreams to life.

Now that sounds like that the sort of thinking straight out of the Mount Bonnell playbook – right?

Now get this, 30% of IESE graduates start a business within five years of graduation. There are 140 countries where IESE entrepreneurs are working. And over one billion Euros have been invested into IESE alumni entrepreneurs.

And, with over 50,000 global alumni, that’s our audience right there to begin with.

Mount Bonnell will be more than happy to be partnering with such esteemed and enterprising company.

How to Succeed in Business Without Selling Your Soul will be hosted by Kevin Turley (Move Your Business to the United States, Move to Texas, U.S. Entrepreneur TV) .

Kevin will be posing the question: is it really possible to succeed ethically in business?

To answer this question he meets City of London lawyer Antonio Irastorza. He has been working in the City of London since 1987, many of those years as a Partner in well-known British law firms, and more recently, as Founder of Lynx Advisors. Antonio helps clients who need an international perspective.

Antonio is also the Director of Corporate Development (London) for the IESE Business School. From this position, he leads the fundraising effort in relation to the establishment of the IESE Scholarship Endowment Fund in the UK.

Together Kevin and Antonio explore the business world, with all its temptations and dilemmas. During the course of the series the pair meet IESE alumni and others who have gone on to succeed in business, and, seemingly, without having to compromise who they are and what they believe in.

The whole point of the series is to examine – and hopefully explode – the idea that to get ahead in business one has to become less of a human being. What Antonio and the other IESE alumni will demonstrate through their collective experiences and on going success in business is that it doesn’t have to be that way. What the series also reveals to the listener is that there is another way, another path that can be taken to the top, and one that leads to an even greater fulfilment.

In regard to this series, think a modern day audio Divina Commedia, but one that moves through the City of London with Kevin as Dante and Antonio as Virgil.

Each episode of How to Succeed in Business Without Selling Your Soul will focus on a particular quality, asking the question: how is that quality needed to succeed in business?

The seven qualities under examination are as follows:

• Ambition – We all need it but when does it turn nasty?

• Courage – We all want it but how does it help in the workplace?

• Resilience – We all have to roll with the punches, so how do we?

• Humility – Really? How is that going to help in the cut and thrust of business?

• Leadership – We all want to be but what makes a good leader?

• Diligence – No one likes hard work, so what is so good about this?

• Daring – Risk taking: is it good or bad, right or wrong?

The first series will consist of seven episodes each running to approximately 30 minutes.

Each episode will be a mix of conversation and dialectic, interspersed with a relevant soundscape, which is aimed at making the listening experience as engrossing as it will be enlightening. Each episode will have the various interview segments intercut to illustrate the quality under consideration, with no doubt during the course of the conversation divergent views being expressed by the various contributors.

Each episode will be recorded on location or at a sound studio in London. Thereafter, at Raven House Studios, London, the series producer/sound engineer is Emmett Glynn Mount Bonnell’s in house producer. Emmett will set to work on the sound recordings: editing, mixing and then, finally, adding the relevant soundtrack effects/music. Each finished episode will run for approximately 30 minutes duration; each episode will have a recorded sponsor break as well as a sponsor name check during the closing credits.

This latest news comes at a time as Mount Bonnell Media and its media partners, Alamo Pictures, are releasing new podcast content on a regular basis. There is an audio revolution taking place and we at Mount Bonnell intend to be in the vanguard of that movement.

We are always open to ideas from those who wish to commission work – no business is too small or too large for that matter not to be expanded and enhanced through this form of audio marketing and branding.

So get in touch and, also, watch this space, this is just the beginning.